Maheshwar in Madhya Pradesh, India is known for its exquisite and finely woven Maheshwari sarees. The Maheshwari Saris are exclusive for their unique designs on silk and cotton fabrics and their blends, with a fine use of zari.
Distinctive features of the Maheshwari cotton Sarees are the light weight, shiny lustre, and a fine display of colours, with brilliant motifs, an attractive Pallu and a border to match. The saree is known for its brilliant display of stripes, checks and exquisite floral borders with complementary contrast borders and tantalizing wide zari borders. The Pallu is particularly noted for the colourful stripes in varied colours such as green, pink, magenta, mauve, violet etc. which lend the fabric a mesmerising look. The border is also adorned by trendy designs and themes such as the Maheshwar fort and related objects. Some of the popular patterns in use even today are that of mat, Chameli flower, brick and diamond. Though worn for exclusive events it it also serves for a variety of occasions. Once aimed at export markets and regal clientele, the use of silver zari made it affordable and widely popular even in domestic markets. A special variety of the Maheshwari Saree called the ‘Bugdi Kinar’ with the specially stitched reverse border is an attractive and widely sought one.
A sustained traditional fabric, light and lustrous, the Maheshwari cotton sarees have captured the imagination of the market, with its innovative patterns and exemplary workmanship.
Rani Ahilyabai Holkar is supposed to be instrumental in the innovation of the design for the Modern Day industrialization had at one time threatened the existence of the Maheshwari Sarees. A descendant of the Holkars came as a God-send and the Rehwa Society was established in 1978, primarily for employment to women and encouraging the revival of this ethnic art. Located in a historic building of the town, more than 100 weavers, mostly women, are engaged in the weaving of this fine fabric. Their families get the much needed monetary aid and support services like healthcare from this mutually beneficial association.
The Unnati range of Maheshwari Silk sarees is a stunning array of fine handloom weaves in a panoramic display of colours, designs and patterns. Plain Maheshwari silk sarees with wide borders and eye-catching broad stripes with zari on a designer pallu. Fresh looking weaves with floral prints and large bootis on the pallu. Dual colour contrast coloured wide stripes on plain sarees with medium matching borders or tantalizing large bootis in zari on the pallu. Bright coloured vegetable dye silk sarees with the popular checks pattern in light and dark shades of a colour. The Maheshwari silk sarees are fine quality attractive and weaves incorporating modern tastes that suit for any occasion that is exclusive or special. Weddings, grand parties, festivals, religious functions, seminars, corporate office, social functions are places where they can be aptly worn for comfort and appeal.
UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251 or 97000 57744.