Thursday, 19 February 2015

Time-tested quality Handlooms from Venkatagiri

Venkatagiri handlooms were once patronized by royalty for their weaving excellence and are today sought after as ethnic fabrics of unique and long-lasting qualities.

The mottos of India are “tradition and culture”. Traditional saris of South India have vibrant heritage in and around the India. Especially, Venkatagiri handlooms play a vital role in India for their traditional weavings and ethical designs.

Venkatagiri, a historic town of handloom fabrics, known for its exclusive designs and fine weavings, is a hallmark of every South Indian bride. Handlooms of Venkatagiri are having a magnetic appeal in their weaving and tempting the women towards their impeccable designs. These are airy, soft, smooth, transparent, durable and breathable fabrics, suitable for all regions and seasons irrespective of age groups.

Venkatagiri handlooms are accompanied with attractive prints, elegant borders and eye-catching pallus. As finely woven and comfortable fabrics, they became extremely popular worldwide. An interesting fact is, the weavers of Venkatagiri handlooms have been awarded by the Government of India for their unique weaving techniques.

The history of finest Venkatagiri handlooms dates back to the early 1700s, where the saris were patronized by the Velugoti dynasty of Nellore. These sarees were woven only for the women of royal families on special demands. More recently, Venkatagiri handlooms have got widespread publicity by importing Jamadhani styles of design from Bangladesh.

As per the name, Venkatagiri Handlooms have their origin in Venkatagiri, India. But there are some interesting and unknown facts behind this town such as,

The original name of ‘Venkatagiri’ is ‘Kali Mili’. There are two major reasons behind the name Kali Mili, one is, it is the name of their goddess Kalivelamma and the other is, it was the surname of their dynasty, Kali Mili Gobburu Jaggaraju. Later, Velugoti Royal renamed it with Vaishnava name “Venkatagiri”.

Pit loom is a loom of pits and peddle, which is fixed at ground level. Weaver sits on the floor and then weaves using hands and legs. These are the pure handy works, where the yarn is washed and then dyed by desired colours. Then weaver turns the yarn in the wheel to mix the colour to yarn. By turning yarn into the wheel, weaver produces thread which is used for wept.

Through warp and wafting, the yarns are loaded into pit looms. By this, a unique and durable fabric is produced. Wafting and warping is called as Pacham. To weave one Pacham of four saris, it requires around 1 to 2 weeks.

There are different varieties in Venkatagiri handlooms such as: Venkatagiri 100, Venkatagiri Pattu and Venkatagiri Silk, where Venkatagiri 100 is the lightest variety and the other two are finest and richest varieties.

Venkatagiri Saris are perfect corporate wears of working women. Venkatagiri Pattu Saris with designer works are apt for bridal and wedding ceremonies.

Unnatisilks, the largest ethnic online Indian shop offers exquisite designer Venkatagiri Handloom Sarees for online sale. Our Online shopping store has the widest range of rich Indian Sarees and Salwar kameez. At Unnati Silks, you can buy unique, exclusive collection at affordable price.

Unnati has a unique range of fusion salwar kameez where trending designs, patterns and colors have been incorporated in traditional styles of fabric manufacturers, and available in retail and wholesale. You can purchase online at Unnati silks and the products will be dispatched within 24 working hours of placing the order. We have free shipping and Cash on Delivery (COD) facility for Hyderabad, Mumbai, Bangalore, Kolkata, Chennai, Ernakulum, Delhi, Chandigarh, Lucknow, Patna, Jaipur and many other Indian cities. We also do Worldwide express shipping to countries like Australia, United States Of America(USA), United Kingdom (UK), United Arab Emirates(UAE), Australia, United States of America (USA), Adelaide, Black Town, Brisbane, Gold coast, Melbourne, Perth, Sydney, Alabama, Arizona, California, Connecticut, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, Barking, Birmingham, Leicester, London, Manchester, Canada, France, Germany, Indonesia, Kuwait, Malaysia, Mauritius, New Zealand, Oman, Pakistan, Singapore, South Africa, South America, Sri Lanka and Sweden.

To shop online Venkatagiri Handloom Cotton Sarees, please visit our site

To purchase online Indian Fusion Sarees click here

UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251.

UNNATI SILK PRINTS PVT. LTDSatyabhama Complex, Bhagyanagar Colony, Kukatpally. Hyderabad, India

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