Friday, 21 November 2014

Mangalagiri Handlooms – Exclusive Sarees of tradition universally Appealing

Unnati silks, the largest ethnic online Indian shop offers exquisite designer Mangalagiri Cotton Handloom Sarees with matching blouse for online sale. Our Online shopping store has the widest range of rich Indian Sarees and Salwar kameez. At Unnati Silks, you can buy unique, exclusive collection at affordable prices.

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Mangalgiri handlooms are crisp finished of cotton, cotton-silk or mercerized cotton. These are famous for Nizam designs and striking colour combination.

Mangalgiri is close to Guntur and Vijayawada on either side. It is a town in National Highway connecting Kolkata and Chennai. The traditional Nizam designs with simple mono-striped or multi-colour striped pallus adorns the fabric. The various motifs like leaf, mango, parrot, old coin, add to the appeal of the cotton saree. current popular trend have printing work and embroidery designs on the mangalgiri cotton sari.

The fineness of the saree determines the count. It is based on the threads per square inch in warp and weft. Counts range from 40(coarse) to 120 (super fine), with the normal count of 80-80 being used for soft woven fabric.

Derived from its original name Totadri, Mangalagiri is from Mangala (good fortune) and Giri (hill). There are three temples of Narayan Swamy in Mangalagiri and popular traditional belief has it that those climbing the hill to offer prayers would definitely buy a saree before leaving Mangalagiri. 

The features have uniqueness in mangalgiri saree. The soft and comfortable all-season fabric generally does not have designs on the body. There are no gaps in the weaves.
It is a traditional occupation involving whole families in the making. This making of the sarees has experienced, experiment and shared from one generation to other generation. Mangalgiri weavers are devoted to their craft. They also have a clear idea about market trends.  

The geographical indication (GI) Status is given to the mangalgiri handlooms this year. The label of mangalgiri handloom is given by determining quality of the fabric. The market response was also poor with the genuine fabrics seeming costlier. This led to poor production and exodus of skilled workers from the traditional handloom industry.

The GI certification is granted if the product possesses distinctive qualities, only when the produce is found to be made according to traditional methods, or enjoys a certain reputation due to its geographical origin. Mangalagiri handlooms and fabrics have a registered logo for the product. With the grant of GI, it would further help boost the market for these sarees.

The Mangalagiri handloom saris are found with different designs and geometrical patterns. The saris have buttis and motifs all over the body of the sari. The pallu of the saris is decorated with zari work. These sarees are worn on special occasion, cooperative office, weddings and festival occasions.

A mangalgiri cotton saree take a day for completing and a silk saree takes 3-4 days time to come out as a finished product. The mangalgiri cotton saree is recognized by the checks made of zari throughout the saree on the rich silk cloth. The border which constitutes of a contrasting colour and has a temple border (triangles in series) at the edge of the border. The weaving of the saree makes use of 8 threads in the weaving at the border which makes the saree stronger and is unique of this saree.

Unnatisilks, has trendy designs, attractive patterns, in pleasing colours and combinations in its wide collection of mangalgiri cotton sarees and Salwar suits, at very reasonable prices.

Unnati is one of the largest Indian ethnic online websites with over 300 varieties of traditional sarees and salwar kameez.Dispatch is within 24 hours of order. Free delivery & COD is provided for retail.Worldwide express shipping caters to almost all countries across the world.

UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251 or 97000 57744.

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