Narayanpet Sarees are handlooms made in Narayanpet, a town in Mahbubnagar District, A.P., India. It is known by its characteristic Zari check patterns on a silk or cotton body with a contrasting colour temple border and plain border on both sides. Narayanpet handlooms are woven in silk and cotton.Narayanpet Sarees originally came through a Marathi influence through the patronage of Chattrapathi Shivaji, the Marathi ruler.The Narayanpet Saree is considered auspicious. Offerings of the saree are made to the Goddess.Geographical Indication(GI) Status has been awarded to the Narayanpet Saree in April 2013.
Narayanpet Saris are worn for different occasions.Fancy block floral prints on the Narayanpet Cotton Saree, make it trendy and apt for daily casual, school, college and corporate office.The Pure Handloom Narayanapet Sari is fashionable wear especially with its kundans on thread embroidery designs, and zari border, with an attractive pallu. It is generally worn for college parties, festivals and events.
Saree is the beautiful and traditional clothing of Indian women. Narayanpet is located in Andhra Pradesh, India. Narayanpet fabric has got name from its weaving place. The town specializes in ethnic handloom cotton and silk manufacturing. Narayanpet saree has the broad patti border which is woven with contrast color thread or zari. And the broad pallu color match to border has known as top tenni pallu. Beautiful printed work and embroidery designs add style and grace to narayanpet handloom sarees.
Women in narayenpet handloom sarees are yet chic and comfortable in their regular work. Fancy block floral prints on narayanpet cotton saree is apt for daily casual, college professors, corporate women and teachers. Pure handloom narayanapet sari is of a fashion wear having kundans on thread embroidery designs, and zari border with an attractive pallu. And these are apt to wear on college parties, festivals and any events.
According to government officials, Andhra Pradesh ranks third in the commercial production of handloom cloth, which totals Rs. 1,200 crore, of which Rs. 300 crore comes from handloom co-operatives.The government has issued ID cards to nearly three lakh people employed in this industry in the state. In October 2012, Chief Minister Kiran Kumar Reddy had announced a package of Rs. 169 crore for handloom weavers.Both Mangalgiri and Narayanpet fabrics have an ancient history. Interestingly, the handloom production technology has remained more or less the same, while the market has undergone a sea change.The small temple town of Mangalgiri lies in the Guntur district of Andhra Pradesh. The weavers’ community there is at least 600 years old, and their struggle against the Kutub Shahi dynasty rulers is well documented.
Narayanpet Silk & Cotton Handloom Sarees Apex Society, a registered society, had filed for the GI status for Narayanpet sarees five years back.According to master weaver Veerabhadraiah, “The industry is not faring well here due to the high cost of silk yarn and the low wages paid to the workers. In fact, power looms are now thriving in this town, which was once famous for handlooms.”Handloomsare family-oriented businesses, wherein every stakeholder gets his share of the business in the form of capital. However, a venture in the handloom business has its risks. The interest rates are high, and cash transactions are rare. Stores have to be given a credit period of at least three months.The uniqueness of the Narayanpet Cotton sarees is the design. Checks are compulsory in body of the saree, and there is a border on both sides.
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UNNATI SILK PRINTS PVT. LTD, #3-4-360, Vajra Complex, General Bazar (Tobacco Bazar), M.G.Road, Hyderabad-500003.AP,India. 040-64555251 or 97000 57744.